PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 40: Wells Fargo: Title: Tackling Indoor Ag from Wells Fargo

    Hear from two professionals at Wells Fargo discuss this season’s topic: CEA.    According to Top 100 Farm Lenders, Wells Fargo has been the nation's leading agricultural lender among commercial banks for 25 consecutive years. They bring farm-to-fork expertise to clients in the agribusiness, food, and beverage industries. I talk to Matt Servatius – Market executive ...


  2. PMA Takes on Tech, Episode 39: Breakthrough Innovations at AeroFarms

    AeroFarms is one of the early, venture funded Indoor Ag companies. In this episode, you will hear the interesting, long version of the origin story of the company. We also discuss the many partnerships and collaborations of AeroFarms and how the culture is built to support that.  Roger Buelow, CTO + Stacey Kimmel, ...


  3. PMA Takes on Tech, Episode 38: A Journey in CEA

    Sonia Lo is an indoor farmer, a chef, an angel investor and a mother of two who speaks seven languages and holds a third-degree black-belt in Tae-Kwon Do. Sonia has over 32 years of combined agriculture, technology and business experience. In the industry, Sonia was CEO of Crop One Holdings, Inc., ...


  4. PMA Takes on Tech, Episode 37: Plenty’s Secret Sauce for Production: Vertical Towers and more

    This is the first episode in the last season of 2021 and is focused on Controlled Environment Ag. Nate starts off explaining CEA; it’s benefits and challenges. We talk about how Plenty improves food security, safety and availability. Unlike most vertical farms, Plenty grows on vertical towers instead of flatbeds. Nate has a great ...


  5. PMA Takes on Tech, Bonus Episode: Carbon Economy: Where is the Money for the Producers?

    As the federal government invests into carbon sequestration and as entrepreneurs explore "green financing," "negative foods," and carbon credit trading, what are the potential opportunities for producers of specialty crops? Are producers sitting on a gold mine, or is this fool's gold? We will explore these and other questions during ...