PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 42: Plenty’s link to retailers and consumers

    Today’s conversation is with Dana Worth, Senior Vice President at Plenty. Prior to Plenty, Dana spent nearly 6 years as VP of Sales and in Business Operations at Impossible Foods. Dana is a wealth of information on commercializing products in mission driven companies in high growth stages. We talk about the push and ...


  2. PMA Takes on Tech, Episode 41: Innovation at Revol Greens

    This podcast dives deep into genetics and CEA. I talk to Mohammed Oufattole, the newly named Chief Tech Oufattole at Revol Greens. Revol Greens is a CEA lettuce producer with locations in MN, CA, TX and GA. Their growth goal is to supply greens to the continental US consumer within 24 hours ...


  3. PMA Takes on Tech, Episode 40: Wells Fargo: Title: Tackling Indoor Ag from Wells Fargo

    Hear from two professionals at Wells Fargo discuss this season’s topic: CEA.    According to Top 100 Farm Lenders, Wells Fargo has been the nation's leading agricultural lender among commercial banks for 25 consecutive years. They bring farm-to-fork expertise to clients in the agribusiness, food, and beverage industries. I talk to Matt Servatius – Market executive ...


  4. PMA Takes on Tech, Episode 39: Breakthrough Innovations at AeroFarms

    AeroFarms is one of the early, venture funded Indoor Ag companies. In this episode, you will hear the interesting, long version of the origin story of the company. We also discuss the many partnerships and collaborations of AeroFarms and how the culture is built to support that.  Roger Buelow, CTO + Stacey Kimmel, ...


  5. PMA Takes on Tech, Episode 38: A Journey in CEA

    Sonia Lo is an indoor farmer, a chef, an angel investor and a mother of two who speaks seven languages and holds a third-degree black-belt in Tae-Kwon Do. Sonia has over 32 years of combined agriculture, technology and business experience. In the industry, Sonia was CEO of Crop One Holdings, Inc., ...