PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.
Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 10: Regenerative Agriculture: Where’s the Data?

    Regenerative Agriculture is one of the most talked about trends in the food supply chain – from producers to consumers and large food brands. In some circles it has a emotional following based on strong beliefs, not science. Having to adapt has become the norm for many farmers across the world. Changes ...


  2. PMA Takes on Tech, Episode 9: Bee Buzz: The importance of pollination to the produce industry

    Pollinators are essential to the production of many of the micronutrient rich fruits, vegetables, nuts, seeds and oils we eat. In fact, 5-8% of global crop production depends on animal pollination for sustained production, yield and quality. In this episode we will talk to 3 experts in the field. We will ...


  3. PMA Takes on Tech, Episode 8: The Last Mile

    This episode is a rebroadcast of a live PMA Virtual Town Hall held in September. In this episode we talk about the Last Mile for fresh produce and meal delivery. It is a truism in the on-demand industry today that the very last step of the supply chain is the most crucial, ...


  4. PMA Takes on Tech, Episode 7: The First Mile

    We start Season 2 of PMA Takes On taking on the “first mile.” The first mile in the produce industry is from harvest through packing and shipping and on into the supply chain. This includes the technology used for harvesting, shipping, packaging, storing, transportation and tracking. It is the first part of the ...


  5. PMA Takes on Tech, Episode 6: How COVID is changing technology and technology companies

    The COVID-19 pandemic is having a seismic effect on businesses in the produce industry, but there are lessons that can be learned. This is an opportunity to fine tune business continuity and contingency plans, and also a chance to define what is truly important and find new ways in which ...