PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 27: What are biologicals and are they a viable alternative to conventional inputs?

    The development of agricultural biologicals - biostimulants, biopesticides and biofertilizers - is growing as global agriculture looks to move towards more sustainable ways to boost yields and new methods of crop protection. Growers are increasingly looking to agricultural inputs based on microbes to both reduce and complement the use of ...


  2. PMA Takes on Tech, Episode 26: Bright Farms, Oysters and Beer with Paul Lightfoot

    Join a lively discussion with Paul Lightfoot, founder and president at Bright Farms. We talk about his journey with BrightFarms over the last 10 years and the strengths he sees with indoor growing around supply chain and water. Paul has also started a newsletter called Negative F ...


  3. PMA Takes on Tech, Episode 25: Chile: A private / public sector success story

    This episode focuses on the success story of fruit production in Chile. The public and private sectors have worked together to expand production of fruit using all types of technology and innovation. In 2019, the fruit-growing sector in Chile achieved record exports, of over $6.5 B US dollars with an increase ...


  4. PMA Takes on Tech, Episode 24: Big happenings in Israel in AgTech (Part 2)

    I had so much interest in being on the podcast in Israel that we are doing Part 2! As a global innovation hub, Israel uses novel technologies to lead the AgTech and FoodTech industry towards a more efficient and sustainable future; it serves as a global laboratory for producing more food ...


  5. PMA Takes on Tech, Episode 23: The Latest in AgTech SPAC’s, Carbon Markets, Indoor Farming & More with Vonnie Estes & The Modern Acre

    I turn the microphone around with Tim and Tyler Nuss from The Modern Acre. We hit updates and insights in some hot topics in agriculture. We talk through the recent coming together of PMA and United Fresh, the latest in carbon markets, agtech exits including SPAC’s, indoor farming, and seeing a ...