PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 31: Technology Transforming Business Operations – Why it matters

    Listen to a real life example of Lipman Family Farms and their supply chain management technology adoption journey.  We hear about the value of a good partner, constant iteration and finding the right pace of adoption.  ...


  2. PMA Takes on Tech, Bonus Episode: Gene Editing: The Future of the Produce Industry?

    What is gene editing? How is it different from GMOs? Today, experts will discuss real world examples of gene editing. The ability to develop climate-resistant crops with higher nutrition and less food loss are a couple of benefits of gene editing. Could this be the path forward for our industry ...


  3. PMA Takes on Tech, Episode 30: Food safety: A fireside chat with Nate Storey, CSO of Plenty

    A conversation with Nate Storey about how Plenty thinks about and deals with food safety issues. Listen to this candid discussion about the challenges and types of solutions the produce industry (indoor and out) faces with food safety and traceability ...


  4. PMA Takes on Tech, Episode 29: Bringing the public with you…. Lessons in social license and plant genetics

    I sit on the other side of the microphone with Sarah Nolet from the agtech….so what podcast. We discuss a wide range of topics from genetics to clean tech. ...


  5. PMA Takes on Tech, Episode 28: Who is Kalera and what is their secret weapon for genetics?

    Kalera is one of the fastest-growing and largest vertical farming companies. It has high-yield, automated, data-driven hydroponic production facilities designed for rapid rollout with two operating facilities in Orlando, one in St Paul, MN and one in Atlanta. It plans to open five additional large-scale facilities across the US by early 2022, ...