PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.
Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes On Tech, Episode 12: Water conservation in Controlled Environment Agriculture

    Controlled Environment Agriculture, including indoor and greenhouse production, is a small but high-potential, rapidly growing part of the food system. CEA can play a role to ensure food security and supply chain resilience. And also meet consumer demands around transparency, traceability, and sustainability while supplying nutritious, high-quality products that taste good. ...


  2. PMA Takes on Tech, Episode 11: What Is The Consumer's Role In The Food, Ag & Health Story?

    Join this conversation originally recorded at Crusonia on the Delta: Food is Health Digital Forum in November. We dig into three areas: the consumer, the modern food system and action for progress. We come at these topics from different perspectives and experiences but all with an eye to make food ...


  3. PMA Takes on Tech, Episode 10: Regenerative Agriculture: Where’s the Data?

    Regenerative Agriculture is one of the most talked about trends in the food supply chain – from producers to consumers and large food brands. In some circles it has a emotional following based on strong beliefs, not science. Having to adapt has become the norm for many farmers across the world. Changes ...


  4. PMA Takes on Tech, Episode 9: Bee Buzz: The importance of pollination to the produce industry

    Pollinators are essential to the production of many of the micronutrient rich fruits, vegetables, nuts, seeds and oils we eat. In fact, 5-8% of global crop production depends on animal pollination for sustained production, yield and quality. In this episode we will talk to 3 experts in the field. We will ...


  5. PMA Takes on Tech, Episode 8: The Last Mile

    This episode is a rebroadcast of a live PMA Virtual Town Hall held in September. In this episode we talk about the Last Mile for fresh produce and meal delivery. It is a truism in the on-demand industry today that the very last step of the supply chain is the most crucial, ...