PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.
Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 20: Why it’s time to invest in the Food Supply Chain and where to look

    Be ready to take notes! This episode covers the needs of the food supply chain which was pushed into the spotlight by COVID-19. As we saw shortages on the shelf, and supply disruption and dislocations in production and distribution, this complicated question arose: What does it take to get data flowing ...


  2. PMA Takes on Tech, Episode 19: AgTech in South Africa

    Chief Economist Wandile Sihlobo talks about what technology is important in boosting productivity in Africa along with how growing more produce can help address unemployment on the Continent. We also hear from two entrepreneurial companies from South Africa who have developed solutions to problems Wandile discusses and have gone global. Greg ...


  3. PMA Takes on Tech Episode 18: SBIR Grants - A way to grow early-stage innovation without dilution

    PMA Takes on Tech, Episode 18: SBIR grants: A way to grow early-stage innovation without dilution   You have a great innovative idea that will have revolutionary impact on the produce industry. You have tapped out friends and family but you aren’t ready to go to a VC and give up equity in your ...


  4. PMA Takes on Tech, Episode 17: AgTech Investing: Where is Smart Money Going?

    Understanding where investors put their money in 2020 will help guide predictions for 2021. In this session Ingrid Fung, an Investment Director with Finistere Ventures, will discuss what areas of agricultural technology venture capitalists invested in in 2020. We will also hear from AgTech companies about what it took to ...


  5. PMA Takes on Tech, Episode 16: Driscolls and Plenty: The best of GxE and beyond!

    Join the conversation with Nate Storey of Plenty and Scott Komar of Driscoll’s about their R&D collaboration. Driscoll’s and Plenty are partnering to bring berries with superior flavor to all regions of the world.  Plenty will incorporate Driscoll’s proprietary genetics and berry expertise into its advanced, indoor farming technology using its plant science, ...