PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.

Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 34: From Boots on the Ground: Using data management platforms in the field

    Hear from Randy Pequignot about his journey as a field supervisor for Del Monte AND data management administrator. He uses software to accumulate Ag data from contract of growers through to the processing of snap beans. Randy gives a great view of what is important to him and how data management has helped his operation and ...


  2. PMA Takes on Tech, Episode 33: Tackling the Carbon Challenge: Track, Trace and Transparency

    The race to develop systems for carbon capture and reduction is on! We dig deeper into the carbon challenge and talk with two innovators who are working with food companies to ensure transparency across the supply chain. The speakers tie together the importance of ESG, effects of climate change, carbon programs ...


  3. PMA Takes on Tech, Episode 32: Cyber Security in Agriculture: What You Need to Do

    How safe is your information? How do threat actors get into your company and what do you do if it happens? Hear from the experts about the current state of affairs and how you should protect yourself and mitigate risk. ...


  4. PMA Takes on Tech, Episode 31: Technology Transforming Business Operations – Why it matters

    Listen to a real life example of Lipman Family Farms and their supply chain management technology adoption journey.  We hear about the value of a good partner, constant iteration and finding the right pace of adoption.  ...


  5. PMA Takes on Tech, Bonus Episode: Gene Editing: The Future of the Produce Industry?

    What is gene editing? How is it different from GMOs? Today, experts will discuss real world examples of gene editing. The ability to develop climate-resistant crops with higher nutrition and less food loss are a couple of benefits of gene editing. Could this be the path forward for our industry ...