PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.
Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 8: The Last Mile

    This episode is a rebroadcast of a live PMA Virtual Town Hall held in September. In this episode we talk about the Last Mile for fresh produce and meal delivery. It is a truism in the on-demand industry today that the very last step of the supply chain is the most crucial, ...

    2020-11-24

  2. PMA Takes on Tech, Episode 7: The First Mile

    We start Season 2 of PMA Takes On taking on the “first mile.” The first mile in the produce industry is from harvest through packing and shipping and on into the supply chain. This includes the technology used for harvesting, shipping, packaging, storing, transportation and tracking. It is the first part of the ...

    2020-11-17

  3. PMA Takes on Tech, Episode 6: How COVID is changing technology and technology companies

    The COVID-19 pandemic is having a seismic effect on businesses in the produce industry, but there are lessons that can be learned. This is an opportunity to fine tune business continuity and contingency plans, and also a chance to define what is truly important and find new ways in which ...

    2020-08-12

  4. PMA Takes on Tech, Episode 5: Solving for the Sixth Food System

    The history of the world’s food systems has had major shifts - from hunting, gathering, fishing, and foraging through the current industrial food system. The 5th and current food system has exhausted its growth trajectory and the world is, once again, staged for a major transformation in the way that ...

    2020-07-28

  5. PMA Takes on Tech Episode 4: The Realities of Foodservice

    COVID-19 has shocked the foodservice industry on all fronts. Restaurants are having to open and close at a moment’s notice. Foodservice operators and suppliers are responding and modifying their business models for the new post-crisis world. How we plan, how supply chains move, and how we collaborate is all going ...

    2020-07-15