PMA Takes On Tech

--- Vonnie Estes, Vice President of Technology, PMA ---

Every day, technology transforms the way our food is grown, harvested, packaged, delivered, and consumed. But it can be hard to navigate this emerging new world. The PMA Takes On Tech podcast provides a look at how technology and innovation are supporting the fresh produce and floral industries. Hosted by Vonnie Estes, vice president of technology at the Produce Marketing Association (PMA), this podcast examines how technology supports the professionals and businesses in the fresh produce chain that are shaping the future of the produce industry to bring the Joy of Fresh™ to consumers worldwide.
Brought to you by Vonnie Estes, Vice President of Technology, PMA of PMA Takes On Tech

Latest Episodes…

  1. PMA Takes on Tech, Episode 17: AgTech Investing: Where is Smart Money Going?

    Understanding where investors put their money in 2020 will help guide predictions for 2021. In this session Ingrid Fung, an Investment Director with Finistere Ventures, will discuss what areas of agricultural technology venture capitalists invested in in 2020. We will also hear from AgTech companies about what it took to ...


  2. PMA Takes on Tech, Episode 16: Driscoll’s and Plenty: The best of GxE and beyond!

    Join the conversation with Nate Storey of Plenty and Scott Komar of Driscoll’s about their R&D collaboration. Driscoll’s and Plenty are partnering to bring berries with superior flavor to all regions of the world.  Plenty will incorporate Driscoll’s proprietary genetics and berry expertise into its advanced, indoor farming technology using its plant science, ...


  3. PMA Takes on Tech, Episode 15: Brazil - A Booming AgTech Ecosystem

    In this episode, we continue our virtual tour to Brazil to explore the AgTech explosion. We discuss the flourishing tech and innovation ecosystem developing in the country. Startups in Brazil have access to a market with one of the highest levels of mobile saturation, a wide range of investment options from local and international ...


  4. PMA Takes on Tech, Episode 14: Personalized Nutrition: N-of-1

    We would all like to know what exactly we should eat to make and keep us healthy and to support maximum performance. And some of us would follow the advice! This would require knowing our genetics, immediate environmental factors, and the nutrient make up of the exact food you’re are eating. This ...


  5. PMA Takes on Tech, Episode 13: AgTech Happenings in Australia

    PMA Takes on Tech hits the virtual road to explore what is happening in other regions. Agriculture is an important and growing industry in Australia. The country has thriving agtech clusters and world-class life sciences institutions that support industry, investment, academia and government to commercialize new products and processes. However ...